Our Services For Brands

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Covering China can be a challenging endeavour. The country has the lowest proportion of English-speaking professionals, which can make communication difficult. Additionally, Chinese working habits can be demanding for European personnel. Distributors in China are moreover accustomed to working with readily available inventory, and the vast online channel requires a whole new approach to doing business. 

This is where our team of local and international multicultural experts enters, as its extensive experience working in China can make the process easier for you.

• High Revenue Potential: Chinese projects may require more time investment than international enterprises elsewhere, but the ensuing revenues are tenfold.
• Growing Market: China is the second-largest beauty market in the world, after the United States. The country is also the largest market globally for skin care and the second largest for color cosmetics. China’s cosmetics and personal care market is forecasted to grow by 5% CAGR between 2023 and 2028.
• Online sales account for 70% of the local market, KOLs being very common to generate Health and Beauty products purchase. Hence investing in online Marketing is paramount to create brand awareness and set your brand for a potentially very rapid success.

Online channels are almost necessary to create brand awareness and ensure sell-outs in physical stores. The online channel accounts for a significant 50% of the total beauty market. On the other hand, the offline channel provides more stability and predictability. 

Depending on the brand concept, we recommend different profiles of distributors - and this selection is of paramount importance to your brand's success.

Cross-border channel refers to a method of selling products internationally, allowing businesses to create brand awareness and generate sales during the product registration process. However, the importance of this channel and its appeal to distributors has diminished significantly,  especially since the end of animal testing. The reason is two-fold :

• The fixed costs associated with this channel have increased significantly, making it less appealing to distributors. 
• Moreover, the retail prices on this channel can sometimes be conflict with those of other channels. 

For general cosmetics, the registration process typically takes approximately three months. However, for specific products, the registration process may take up to one year.

Our company works with the most effective agencies and, within these agencies, we partner with the most efficient individuals to ensure that your products are registered within the shortest delay possible.

India has been experiencing slow economic growth and red tape that has affected both entrepreneurs and companies, resulting in a slow work environment. Moreover, this country has a very fragmented distribution channel, 22 official languages, and various climate and skin types, inducing very different consumer needs and preferences across the different regions. 

Although Japan, Korea and China certainly paved the way in Asia for cosmetics, the beauty industry’s development engine now resides in India and Southeast Asia, both regions experiencing double digit growth.  

India's market is currently booming, with significant investments in infrastructure and the economy as a whole. With the world's largest population and a thriving economy, India's beauty market is also on the rise and is predicted to become the third largest by 2050. Thus, an “early entry” into this market can help develop brand awareness at a lower cost.

Besides, with a national average population age of 27 years old, online sales account for 50% of Beauty product purchases, and this share is expected to grow. Hence investing in online Marketing is paramount to create brand awareness and set your brand for a potentially very rapid success.